Source: Twitter/bladeit
For their “Kamla Pasand” ads, Virender Sehwag and Sunil Gavaskar are the targets of trolling on social media sites like Twitter. In the advertisement, Sehwag and Gavaskar were both seen munching on “Kamla Pasand silver coated elaichi.” Kamla Pasand essentially promotes their “Pan Masala” through proxy advertising through their “Elaichi.”
Even top Bollywood stars appear in Kamla Pasand’s advertising. They produced advertisements with Bollywood legend Amitabh Bachchan and actor Ranveer Singh the previous year. In order to promote “Kamla Pasand’s silver coated elaichi,” they also engaged in surrogate advertising. Cricket enthusiasts and supporters of former Indian batters Gavaskar and Sehwag were outraged by the commercial. Here are some of the Twitter users’ responses.
Here is the advertisement.
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Kamla Pasand has recently onboarded former Indian cricketers- Virender Sehwag and Sunil Gavaskar pic.twitter.com/XZGNf2MNF4
— Monish (@Monishroy) May 6, 2023
Here are the reactions from people on Twitter.
Money can change people just like that
With a single ad, it has managed to destroy both my and my father’s childhood cricketing idols
Sunil Gavaskar and Virendra Sehwag endorsing Kamla Pasand
Such a shame! pic.twitter.com/votaWfCrXv
— Lakshya Narula (@learnwlakshya) May 7, 2023
Looking at the stellar star cast of Pan Masala ads; Amitabh, Ranveer, Gavaskar & Sehwag for Kamla Pasand & Shahrookh, Akshay & Ajay Devgan for Vimal; I wonder what must be the volume and margin in this biz! pic.twitter.com/6TYmdvjicJ
— Anurag Katriar (@KingKatriar) May 7, 2023
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Sehwag and Sunil Gavaskar are brand ambassadors of Kamla Pasand Guthka. What a shame!!
— Rattan Mukherjee (@RattanMukherjee) May 7, 2023
Why two icons of the country needs to do surrogate advertising to promote a Pan Masala brand? Who eats Kamla Pasand Elaichi? None of them really have any need for money! They have fledgling businesses, lucrative contracts then why? Why spoil your own image? #Gavaskar #Sehwag pic.twitter.com/IP1xFyGM58
— Rana | #ComingSoon (@bladeit) May 4, 2023
After his comments regarding the altercation between Virat Kohli and Gautam Gambhir also got viral, Sehwag was ridiculed even more. Sehwag argued that the two “icons” shouldn’t set a bad example for kids by partaking in such activities, but those same claims bit him when detractors charged the former India opener with being hypocritical in light of his participation in an advertisement for the Indian tobacco company.
People on Twitter voiced their irritation at the endorsement’s two Indian sports legends, Viru and Sunil Gavaskar. Following their altercation, Sehwag and Gavaskar both demanded a much harsher penalty for Kohli and Gambhir, claiming that the 100% fine imposed by the BCCI was insufficient and that banning them would stop similar confrontations in the future.
Virender Sehwag on Cricbuzz (on the Kohli-Gambhir spat): "These are the icons of our country. If icons say or do something, lakhs of kids follow them. They think if my icon has done so, it must be right."
Also, @virendersehwag: pic.twitter.com/qyqWS0mgWl
— Zucker Doctor (@DoctorLFC) May 3, 2023
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