Todd Greenberg Warns of Changing Priorities in Cricket with T20 Earnings

Discover how CEO Todd Greenberg foresees the surge in T20 earnings reshaping global cricket dynamics, putting traditional bilateral systems to the test.

Todd Greenberg, CEO of the Australian Cricketers’ Association, envisions a significant shift in the landscape of cricket as the earning opportunities for players in T20 leagues continue to rise. Greenberg believes that this surge in income may exert additional pressure on both domestic and bilateral cricket systems globally.

Looking ahead, Todd Greenberg emphasizes the unpredictable nature of cricket’s evolution, drawing attention to the substantial growth and increased private investment in T20 leagues worldwide. During an interview on SEN Radio, he expressed concerns about the potential impact on domestic systems and bilateral cricket arrangements.

To illustrate his point, Greenberg cited instances where nations like South Africa advised players to prioritize T20 cricket over Test matches, reflecting the growing influence of T20 leagues. He highlighted the challenges faced by cricket boards worldwide, exemplified by South Africa potentially fielding a weakened team for a Test series against New Zealand due to schedule clashes with the SA20 season.


Moreover, Greenberg pointed to the shifting priorities of players, exemplified by Australia pacer Spencer Johnson’s remarkable INR 10 crore deal with the Gujarat Titans at the IPL 2024 Player Auction. While applauding such achievements, Greenberg stressed the immense pressure this places on domestic systems and cricket boards to sustain traditional bilateral cricket concepts.

The CEO underscored the need to recognize and address these challenges promptly. He shared an enlightening encounter in England with Maheta Molango, the Professional Footballers’ Association CEO, emphasizing the importance of adapting to change swiftly in the cricketing ecosystem.

Greenberg emphasized the necessity to embrace change and engage in open discussions about the evolving cricket landscape. He acknowledged the potential for growth if managed correctly, challenging the traditional mindset while expressing the desire to see players represent their countries in innovative ways.