RCB Sues Travis Head In High Court For Alleged Misuse Of Trademark

RCB has taken the first step with Uber Moto with legal action against it, when RCB sues Travis Head at the Delhi High Court. RCB’s issue in the matter concerns an advert promoting Sunrisers Hyderabad cricketer Travis Head, whose trademark, RCB states, was allegedly abused.

In its complaint against Uber Moto, the team claimed the offending advertisement against Travis Head consisted of contemptuous remarks by Uber Moto.

RCB Sues Travis Head, Allegations Against Uber Moto

RCB contends that Uber Moto’s ad, “Baddies in Bangalore ft. Travis Head”, has harmed its brand reputation. The video, which has been viewed over 1.3 million times, features Travis Head in a provocative context, sprinting towards the M. Chinnaswamy Stadium in Bengaluru.

In the video, he vandalizes a signboard with the words “Bengaluru vs Hyderabad” by painting “Royally Challenged” across it.
RCB’s attorney, Shwetashree Majumdar, filed the case before the Delhi High Court, stating that this advertisement defames RCB’s trademark.

Majumdar also asserted that Uber Moto, being a sponsor of Sunrisers Hyderabad, was abusing RCB’s trademark by trying to advertise its services.

Uber Moto’s Defense

Uber Moto’s attorneys defended that RCB had been misinterpreting the meaning of this advertisement. The lawyer argued the video was made light-hearted and for amusement rather than defamatory. Based on Uber Moto’s representative, the major point in the advert was to convince the audience to take Uber Moto rides during the RCB vs SRH IPL game on May 13.

Uber Moto made a clear explanation stating that the attention centered around Bengaluru’s infamous traffic jams and prompted them to recommend the use of their service.

Following arguments by both parties, Justice Saurabh Banerjee of the Delhi High Court reserved judgment on RCB’s petition. The petition requests an interim injunction to stop the advertisement. Justice Banerjee added that an order will be made shortly, which is the next step in the legal fight.

The lawsuit brought by Royal Challengers Bangalore against Uber Moto presents critical questions regarding the limits of humor, intellectual property, and the safeguarding of brand identity. With the court set to make its ruling, the IPL fan base and the public wait anxiously for the verdict of this interesting legal battle.

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