MuscleBlaze, India’s premier sports nutrition brand, has named Shubman Gill as its new brand ambassador to promote the brand’s MB Fuel One Sports line among young people.
Shubman Gill, an Indian international cricketer, exemplifies what it means for young people to be fitness enthusiasts. His guiding principle, “Grind Now, Shine Later,” reveals how much value he places on his health. Given his enormous fan base, MuscleBlaze hopes that this partnership would further strengthen its brand engagement with athletes and fitness fans nationwide.
Talking about his association with MuscleBlaze, cricket’s rising star Shubman Gill said, “I’m excited to be a part of MuscleBlaze since I’ve always been passionate about working out every day and maintaining a fit lifestyle. With everyone getting busy and always juggling with their lives, nutrition takes a backseat; so my association with MuscleBlaze will promote the healthy way to be ahead in the game of staying active by dispelling the myth that consuming supplements and protein is a barrier to fitness”
Commenting on this brand ambassador announcement, Sameer Maheshwari, Founder & CEO, HealthKart, said “The ethos of MuscleBlaze is to foster a Ziddi attitude, and Shubman’s journey reflects exactly that. He is a rising star and we are thrilled to fuel his achievements with our products like Biozyme etc. This partnership will scale great heights. “
Adding to the excitement, Kaustuv Paliwal, Business Head, MuscleBlaze said, “We’re thrilled to have Shubman Gill represent us as a brand ambassador. MB has a penchant for being the harbinger of great talent, and what we see in Shubman Gill is an unassailable potential to stand out with his champion mindset, exactly what MB stands for. Our association with such a trailblazing batsman, who has dauntlessly pursued his Zidd against all odds to make sure failure does not loom close, also reiterates our vigour to fuel the future of Indian sports with genuine supplements specially crafted for athletes. With this, we’re expecting to further motivate our young consumers and infuse them with the right supplements.”
The Fuel One Sports range by MuscleBlaze is specifically crafted for athletes to bolster uncompromised performance and set them up for the ultimate victory. The present portfolio of Fuel One Sports includes elite products like Sports Protein and rehydration fuel Hydr8 Pro available across all the major online marketplaces along with a promising product lineup in the pipeline.
Shubman Gill has been at the top of his game in the recent and ongoing series and MuscleBlaze wishes him more success in the matches to come.
MuscleBlaze was founded in 2012 with the idea of providing India with sports nutrition supplements that are specifically focused on Indian customer needs and listening to their sentiments day in and day out. MuscleBlaze has quickly risen as the consumers’ favourite brand with industry-first concept introductions like authenticity, protein test certificates, the scoop on top, clinically researched products, etc. Understanding and acting upon the consumer pulse have always driven the brand to provide industry-first solutions. Be it the problem of fake supplements, customers’ tussles in finding the scoop in a new jar, or low results from a regular protein supplement, MuscleBlaze has cutting-edge innovations to answer them all.
MuscleBlaze was the first in India to introduce an SMS based product authenticity mechanism supported by a protein test certificate from NABL certified labs. MuscleBlaze was also the first to introduce a patented Scoop-on-Top design to end the scoop tussle. And to top it all, MuscleBlaze’s Biozyme Whey is India’s first clinically tested protein which helps the consumers with 50% enhanced protein absorption and thus better results and performance.
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