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The Board of Control for Cricket in India (BCCI) has set forth rigorous conditions for potential title sponsors of the Indian Premier League (IPL), especially barring bids from Chinese companies. Citing concerns over associations with nations lacking friendly relations with India, the move comes in the wake of Vivo’s exit from the sponsorship deal following the India-China border standoff.
The Invitation to Tender (ITT) includes a crucial clause, stating that corporate entities bidding must not be incorporated in jurisdictions with which India does not have friendly relations. This decision is a direct response to the negative public backlash and Vivo’s withdrawal from the sponsorship agreement.
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The BCCI has broadened the scope of ineligible bidders, now including companies associated with fantasy games, sportswear, cryptocurrency, betting, gambling, and alcohol products. Notably, even firms involved in athleisure, performance wear, and sportswear are barred from participating in the bidding process.
The IPL, boasting global stature, is expected to attract reputable bidders despite an initial lukewarm response to the sponsorship tender. The five-year sponsorship agreement, set to extend until 2028, is scheduled for the bidding process around January 13-14, with the ITT document available for purchase until January 8.
–IANS
