On Tuesday the weird and surprising deal happened between the two mainstream media houses of India, ‘Star Sports’ and ‘Zee media group’. The deal is slightly chequered as the television rights of ICC tournaments from 2024 to 2027 are completely given to Zee media, by the Star administration and IPL along with bilateral series of Indian cricket teams will still be broadcasted by Star Sports as usual.
Also the Digital rights of ICC tournaments, IPL and bilateral series are still reserved by Disney+Hotstar, but only the television rights of ICC trophies are shifted to Zee media group. This might have happened due to overloading of IPL, Home/Overseas series along with the ICC tournaments of Indian cricket teams previously broadcasted by the Star Sports, that’s why the separate rights of ICC trophies might be given to ZEE.
On this occasion the CEO of Zee media, Punit Goenka said, “This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business India. “As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers”.
Advertisement
Advertisement
Later the chief of Disney+Hotstar, K Madhvan also mentioned that, “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital”.
“Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India’s leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital,” Madhavan concluded.
Also Read : Explained : What is this new Super-4 qualification stage in Asia Cup 2022?
Advertisement
