BCCI and Adidas Announce Multi-Year Partnership as Official Kit Sponsor of Indian Cricket Team

The worldwide sportswear company Adidas will now design and manufacture jerseys, kits, and other goods for India’s Men’s, Women’s, and U-19 teams.

The Board of Control for Cricket in India (BCCI) and adidas today announced a new collaboration as the BCCI’s gear sponsor. adidas will have exclusive rights to manufacture kit across all formats of the game under the partnership, which will extend through March 2028. adidas will be the sole provider of all match, training, and travel wear for the BCCI’s men’s, women’s, and youth teams. Team India will wear the three stripes for the first time in June 2023, when they compete in the World Test Championship Finals.

Cricket is still the most popular sport in India, and it is growing all over the world, with sellout audiences, more elite competition, and grassroots growth. Indian cricket has also advanced dramatically, with a world-class development system that consistently produces outstanding athletes, a dominant domestic league, and a cricketing identity that is revered worldwide.

The BCCI and Adidas relationship will propel the sport ahead both on and off the field, with the sports brand providing creative concepts and experience to Indian cricket. adidas has a long history of providing some of the world’s greatest teams with footwear and apparel designed to be the best for the athlete. The BCCI and adidas will also put their collaboration into action by motivating the next generation of young cricketers and expanding the game for everyone.

Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.

Speaking about the partnership, Adidas CEO Bjørn Gulden said: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest-growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”

Speaking about the partnership, Neelendra Singh, GM, of Adidas India said: “We are beyond excited for this historic moment at Adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high-quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.

With its rich history in sport through its long-term and innovative agreements with the likes of World Champions AFA (Argentina Football Association), the All Blacks, Major League Soccer, and sports teams all over the globe, the new partnership with the BCCI will further enhance the brand’s presence across the region and strengthen its commitment towards growing sports in India.  In addition to the Men’s & Women’s Senior National Cricket Team, Adidas will also kit India “A” Men’s and Women’s National Team, India “B” Men’s and Women’s National Team, India U-19 Men’s and Women’s National Team, their coaches, and staff.

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