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Crickets have a massive appeal in India. They enjoy a monumental influence among their fans. This is the reason why big brands vye to rope them in to endorse their products.
According to Kroll’s latest Celebrity Brand Valuation report, here are the five Indian cricketers with highest brand value.
Virat Kohli
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International sporting icon Virat Kohli is the most valuable cricketer as far as brand value is concerned. With a massive fan following, Kohli holds the numero uno position. Top brands across various sectors make a beeline for the cricketing superstar who has amassed enormous admirers for his performances on the field. Despite a marginal decline from his peak, Kohli’s brand value remains colossal. The former Team India captain has a brand value of USD 227.9 million.
MS Dhoni
MS Dhoni continues to be popular even years after his retirement to become one of the top Indian cricketers With highest brand value. The craze for Dhoni is formidable particularly in the semi-urban and rural areas. This is the reason he is still a dominant figure in the advertising industry as seen from a number of endorsements he is involved in. The former World Cup-winning captain has a brand value of USD 95.8 million.
Sachin Tendulkar
Bharat Ratna Sachin Tendulkar, often referred to as “God of Cricket”, is one of the most loved cricketers in India. Owing to his legendary status, he is still one of the most sought-after names for premium brands, even a decade after his retirement. His public image makes for a promising endorsement appeal. His brand value stands at USD 91 million.
Rohit Sharma
Rohit Sharma’s leadership skills have propelled his brand value in recent times. After an impressive 2023 World Cup campaign and T20 World Cup 2024 title win, the craze for captain Rohit Sharma has been soaring sky-high. He has attracted brands across various industries with his growing popularity. The five-time IPL title-winning captain boasts of a brand value worth USD 41 million.
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Hardik Pandya
With his stylish demeanor and flamboyant attitude, Hardik Pandya is a favorite among the youth. While the cricketer has made a mark as an impressive all-rounder on the field, his off-field charms have made him a top choice for brands targeting youngsters. With a brand value of USD 38 million, Pandya is the fifth cricketer with highest brand value.
